According to the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be valid and up to date all the time. Besides, this information is freely available on WHOIS lookup web sites and while this may be OK for corporations, it may not be very acceptable for individuals, because anybody can see their names and their personal email and street addresses, especially in an age when identity theft is not that rare. That’s why registrar companies have launched a service that conceals the details of their customers without altering them. The service is referred to as Whois Privacy Protection. In case it’s activated, people will see the details of the registrar, not the domain owner’s, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic top-level domain name extensions, but it’s still impossible to hide your private information with some country-code ones.